Objective/Methodology
·
The convergence of services
(fix-mobile-Internet-TV) through new technologies evolving at a fast pace
constitutes the major issue for the development of operators, whatever their
size and their socio-economic environment
·
The opportunity of launch of such projects
requires strict profitability forecasts that include the expected evolution of
each segment of market according to new tariff plans and a realistic planning
of deployment according to the level of advancement of fully operational
technical solutions
·
These analysis require a constant work of
marketing and technological watch on a very atomized technological market
Achievements
·
Business planning of a TVoDSL service for France
Telecom.
·
Marketing intelligence of new convergence
services (VAS, portals, content) for France Telecom.
·
Marketing intelligence of triple play offers
(TV-Internet-fix phone) for France Telecom.
·
Analysis of Internet activities in