Objective/Methodology

·          Market and segmentation surveys link together a statistic analysis of macro and socio-economic data – calculation of revenue bounds - (demography, GDP, household income), the achievement of outdoor surveys on customer segments (residential, pro, corporate) and the use of benchmarking.

·          They can be led at different geographic levels (countries, regions, cities, districts) according to available data.

 

Achievements

·          Demand surveys on fix telephony in Thailand, Vietnam, Indonesia, Jordan, Ivory Coast and Senegal.

·          Demand surveys on broadband Internet and value added services in Vietnam, Jordan, Senegal and Burkina Faso.

·          Segmentation study of the polish telecom market and proposals for a new commercial organization and processes within the incumbent TPSA (Poland).

·          Demand survey on voice, and international traffic forecasts for Laos, Cambodia, Thailand and Vietnam, in view of the building of an optical fiber loop in the Great Mekong area.

·          Demand survey on public phone services in Egypt.

·          Market study for GSM networks in Benin and Kenya.

·          Satisfaction survey on fix phone customers in Jordan (JTC) and Poland (TPSA).