Objective/Methodology
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Market and segmentation surveys link together a
statistic analysis of macro and socio-economic data – calculation of
revenue bounds - (demography, GDP, household income), the achievement of
outdoor surveys on customer segments (residential, pro, corporate) and the use
of benchmarking.
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They can be led at different geographic levels
(countries, regions, cities, districts) according to available data.
Achievements
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Demand surveys on fix telephony in
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Demand surveys on broadband Internet and value
added services in
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Segmentation study of the polish telecom market and
proposals for a new commercial organization and processes within the incumbent
TPSA (
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Demand survey on voice, and international
traffic forecasts for
·
Demand survey on public phone services in
·
Market study for GSM networks in
·
Satisfaction
survey on fix phone customers in Jordan (JTC) and Poland (TPSA).